Does Google see Marketing Tech and automation as a key part of its plans to introduce more machine learning and artificial intelligence to its advertising platforms.
Last week Google strengthened its relationship with the marketing automation platform Marketo, announcing that Marketo’s services will now be hosted by Google’s Cloud platform, and allowing the Marketo’s users to leverage Google services such as Gmail, Sheets and Hangout Chats for faster marketing content development and deeper engagement with customers and prospects.
The move is seen as Google attempting to close the gap between AdTech and MarTech platforms, as it looks to introduce more machine-based learning and artificial intelligence as a way to optimise its ad services.
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