Looking for a Google Reviews 101? With 93% of consumers using online reviews to help make their purchase decisions, it’s important to understand how Google Reviews can boost your brand. In this #FAQFriday video, the experts at #PriorityMarketing share how and why you should make Google Reviews work for you!
We all know the excitement and joy of earning a gold star. However, when it comes to Google Reviews, it goes so much further than receiving a gold star.
With 93% of consumers using online reviews to influence their purchase decisions, Google Reviews is one of the most cost-effective ways to market your brand.
In today’s FAQ Friday video, we’ll explain why Google Reviews should be an integral part of your digital marketing strategy and how you can harness their power.
There are several benefits to Google Reviews. First, they help build trust in your brand. People today are looking for transparency in the businesses and organizations they interact with and reading customer reviews help accomplish that. Research shows that 91% of consumers from 18 to 34 years old trust online reviews just as much as recommendations from family and friends.
Another benefit is that Google’s search engine algorithm gives preference to successful marketing tactics, such as multiple, positive reviews. This can help boost where your organization is ranked both in Google Search and Google Maps.
Third, every Google Review lets you know what people think of your product and/or service, what you’re doing right, where you need to improve, and what it is that consumers expect from their interaction with your brand.
Last, but not least, Google Reviews can help in the decision-making process. People read reviews looking for information and confirmation that they are making the right decision.
So, how can you start making Google Reviews work for you?
First – if you haven’t already – you need to claim your business listing in Google Business. The best part – this is FREE! By claiming your business, you will have control over the information contained within your listing.
Once you have your listing, put in the time to include relevant information people are looking for such as hours of operation, location, and details of what you have to offer. You can also include high-res photos, which can help you stand out. In fact, it’s reported that people are 35% more likely to click through to your website if your listing features photos.
Next, don’t be afraid to ask for reviews. This can be done at the end of a transaction, within an email newsletter, or in a satisfaction survey. One study found that 68% of customers will leave a review if they are asked.
Now that you have reviews, review them! Google notifies you each time you have a new review. Acknowledging reviews helps show that your brand is positive and friendly, as well as help build your SEO. Thank people for their review; and for any negative reviews, give people a way to contact you to address their concerns off-line. Your responses are public, and having a polite, friendly attitude can help build credibility with prospective customers.
Utilizing Google Reviews for your brand can be an effective way to increase your visibility, build brand trust, and gain new customers.
Let us turn on your brand with effective digital marketing strategies for your business! Give us a call or visit us online. And, if you don’t want to miss out on more marketing tips and tricks, follow us on social media.
Thank you for watching and we’ll see you next Friday.