Home Uncategorized How AI Can Make Content Better (And Much, Much Worse) with Ryan Law (Animalz)

How AI Can Make Content Better (And Much, Much Worse) with Ryan Law (Animalz)

by admin
How AI Can Make Content Better (And Much, Much Worse) with Ryan Law (Animalz)

Get Your Free 14 Day Trial Of HighLevel Here!!

Join guest speaker Ryan Law from Animalz, a content marketing agency that delivers high-quality content, for a presentation on “How AI Can Make Content Better (And Much, Much Worse)”.

The webinar will cover the recent explosion of AI-infused content generation fueled by OpenAI’s GPT-3. You’ll learn more about how AI content generation works, whether AI generated content is here to stay, and other topics including:
* AI & the history of writing technologies
* GPT-3 explained
* Six ways to use GPT-3 for content marketing
* Our experiment in writing long-form content with GPT-3
* Analysing the strengths & weaknesses of GPT-3
* The era of infinite content
* The ranking potential of AI-generated content
* Three ways humans can compete with AI

Timestamps:
0:42 Ryan Law from Animalz takes the stage
1:58 About Animalz
2:34 AI & Writing Technologies
3:42 What is GPT-3 (Generative Pre-trained Transformer v3)
6:15 GPT-3 in practice
9:03 Use cases with GPT-3 (product descriptions & meta data)
11:36 Use cases with GPT-3 (social copy & website copy)
13:10 Use cases with GPT-3 (titles, headers, ideation & brainstorming)
15:09 Writing blog posts with GPT-3
16:39 Common problems with GPT-3 include no narrive, no insight, and no evidence
20:32 GPT-3 and Can Perpetuate Biases
22:17 Strengths & Weaknesses of GPT-3: Strengths (Short & Creative) + Weaknesses (Long & Factual)
23:56 Suspected SEO performance related to GPT-3 created content
25:13 Mythbusting GPT-3
28:48 The era of infinite content with GPT-3 (Writing, Printing Press, Internet, AI Writing)
30:19 Implications with GPT-3 (AI content strategies, competition, ranking signals adapt)
32:00 How to compete with AI
32:34 Understand “information gain”
34:27 Invest in primary research (eg. survey data, interviews, product usage data, information gaps)
35:24 Diversify beyond search with thought leadership content
37:15 Concluding thoughts using GPT-3
38:10 AI-assisted writing vs AI-generated writing
39:15 Q&A

About Ryan Law:
Ryan Law is the VP of Content at Animalz, where he’s worked with companies including Google, GoDaddy, Clearbit, and Algolia. He has ten years of experience as a writer, content strategist, marketing director and agency founder.

Follow Ryan Law on Twitter:

About Animalz:
Animalz is a content marketing agency that delivers high-quality content to enterprise companies, startups, and VC firms.

Follow Animalz on Twitter: o

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy