How Boost Mobile Uses Social Listening to Understand Their Latino Audience

During our NetBase LIVE conference in Los Angeles, we sat down with Ginger Conrad, Brand Manager at Boost Mobile, to how NetBase’s social media analytics solution assists Boost Mobile with their newest brand ambassador, recording artist Pitbull.

Ginger describes how she was able to track the conversation about Pitbull and focus on the overall sentiment to determine that the tone around the musician was very positive and how their partnership was a successful one.

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