Raj Balasundaram (SVP AI Emarsys emarsys), Jens Pytlich (Digital Marketing Manager Salling Group Salling Group)
With 17 years of experience working with AI, Raj Balasundaram, SVP of Artificial Intelligence at Emarsys will showcase how marketing powered by machines lead to faster business growth. His thought-provoking talk will highlight how marketing departments must shift from reactive to proactive marketing with an AI Marketing platform. Hear the results ecommerce brands and retailers gained from preventing customer churn and proactively converting leads and customers through automating their entire marketing operations in days, not months.
Work Labs 1, 11. September 2019, 10:00 – 11:15
Track: Technology