Home Advertising Boost How Data Science helps boost ROI of a bank’s advertising campaign – Ruslan Gutnikov & Yana Fareniuk

How Data Science helps boost ROI of a bank’s advertising campaign – Ruslan Gutnikov & Yana Fareniuk

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How Data Science helps boost ROI of a bank’s advertising campaign – Ruslan Gutnikov & Yana Fareniuk

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Bank calls to the Call Center, online application forms and visits to the branch offices themselves are the main channels for the sale of consumer products. The main purpose of any advertising campaign is to attract attention to the bank’s offers and increase the number of customer queries. Thanks to our Brand Metrics® approach, we can clearly identify and distinguish the impact factors on the feedback of potential customers, determine which communication channels to use to increase inflow of queries.
In the speech, we will talk about one component of this project – a case for forecasting and managing calls in the Call Center. We will talk about how to increase the effectiveness of advertising campaign by 8% in the first 2 months. We will go through the key stages of implementing our approach, directly in the process of machine learning and dwell on the important technical aspects of the implementation of forecasting models.

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