With 2 billion worldwide users and a robust advertising platform, Facebook presents a huge opportunity for marketers to reach a large audience in a targeted manner.
But, for those new to the platform, or who don’t have the knowledge to navigate the complicated system, advertising on Facebook can be a frustrating experience.
If your Facebook ads aren’t working, don’t sulk. There is a way to fix your ads and increase the click-through rate (CTR), engagement, and conversions.
Before you throw good money after bad, take a moment to troubleshoot your strategy, and ad content to make sure your ads start delivering.
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