“I don’t believe the internal marketing conversation is happening enough in the marketing community. There’s a lot of emphasis in marketing on the customer which is fine, we need customers to eat. There’s a tendency to have the employee as an afterthought forgetting that we need the employees first in order to serve the customer.” ~Kerry-Ann Betton-Stimpson
Marketing Schools provides a powerful definition of internal marketing. Essentially, “employees are treated as internal customers who must be convinced of the company’s vision and worth just as aggressively as external customers.”
The result? Employee content marketing (aka employee brand advocacy). Your employees buy into the vision so much that they use their personal brands to spread the company’s message.
Internal marketing should, therefore, be a priority for all marketing teams. It’s a powerful way to boost organic content marketing efforts. Employees are more likely to get people within their networks to buy from a brand quickly than the compendium of big marketing initiatives executed by the company.
Check out Kerry-Ann’s amazing Internal Marketing podcast by clicking the links below.
Use the timestamps below to navigate through this video podcast.
02:18 – Who Is Kerry-Ann Betton-Stimpson?
05:00 – Internal Marketing Definition
06:29 – How To Get Employee Buy-In For Internal Marketing
09:07 – How To Implement An Internal Marketing Strategy
12:03 – How Can Employees Build Personal Brands?
14:40 – Employee Content Marketing Tips (Employee Brand Advocacy)
19:10 – Does Internal Marketing Eradicate Paid Advertising?
I can help you with your content marketing needs. Reach out to me using any of the links below.
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