Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, which we call advertising objectives and they create ads within those campaigns to help them reach those objectives.
For example, a business may create a campaign because they want to get more people to visit their website. When they create ads within that campaign, they’ll choose images, text and an audience that they think will help them get that increase in visitors. Learn more about how Facebook ads work and how they differ from boosting a post.
New advertiser checklist
Here are a few things to think about before you start advertising on Facebook.
Learn about our Advertising Policies
Facebook’s Advertising Policies provide guidelines about which ads are acceptable and unacceptable on the site. When advertisers place their orders, their ads are reviewed against these policies. Learn more about our Advertising Policies.
Choose your advertising objective
Most people want to achieve specific results with their advertising, such as getting more Page likes, sending more people to their website or increasing visits to their local business. Choosing your objective is the first step in creating a Facebook ad.
Choose your ad format
All ads on Facebook have an image and some text. We call this your ad creative. The recommended size and number of characters for your ad will depend on the objective you choose. All of this information, including examples of what our different ad types look like, is available in the Facebook Ads Guide. You can also get tips on choosing photos and writing your Facebook ad.
Choose your audience
You choose the audience that you want to reach with your ad. We call this targeting. There are a lot of targeting options, including choosing an audience based on demographics and interests or creating a Custom Audience based on your own customer mailing list. Learn more about choosing your ad audience or creating a Custom Audience.