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How to boost attendance to your book fair or craft show (with Facebook advertising)

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How to boost attendance to your book fair or craft show (with Facebook advertising)

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If you’re putting in all the effort to doing a live event (which I don’t necessarily recommend but it can be great, if lots of people come, and you do smart stuff to get engagement), you should use Facebook advertising to target people in the area who like the kind of stuff that will be there. Find ways to get them at the event, clever fun stuff, then boost your posts to make sure they see and share it!

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