In this video you will learn all about How to Boost Your YouTube Video Views Using Video Discovery Ads 2019
YouTube TrueView discovery ads appear in the places where users discover content on YouTube, including the search results page, related videos on the watch page, and the YouTube homepage. YouTube launched this ad type in June 2016 so users can discover branded content while searching and browsing videos on the platform. Note that these ads also run on the Gmail Social and Promotions tabs as well as the Google Discover feed. You can’t opt out of any network.
Here are a few ways for you to use YouTube TrueView discovery ads: Help people discover your brand and new products. Promote your long-form content. Reinforce branding by retargeting website visitors. TrueView discovery ads can deliver an excellent ROI because you pay only when someone clicks on your ad thumbnail, thereby demonstrating an interest in your brand. Think of these ads as a tool to promote your YouTube channel, boost channel subscriptions, and increase brand awareness. TechStyle Fashion Group, a direct to consumer brand, started experimenting with discovery ads in November of 2018. They’ve seen a 25% lower cost per lead compared with their advertisements on other channels.
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