Without a good website, you’re growing your SaaS company on hard mode. And when you do that, you’re likely to run into issues with your SaaS website conversion rate.
Your website plays a critical role in promoting the value of your product helping to sell more software. When you combine sales strategy with a specific target market, you get clarity on what will perform best for your business.
This lesson from Market8 CEO Eduardo Esparza provides the four steps you should take to optimize for website conversion.
▼▼▼ Key Takeaways ▼▼▼
1. Discover your Value Proposition
2. Frame your User as the Hero
3. Experiment with Trial Alternatives to Increase Conversion
4. Embrace Testing and Experimentation
▼▼▼ Additional Resources ▼▼▼
Looking for more ways to market your SaaS business? Checkout our post on the 199 SaaS tools for growth!
Want to learn more about value metrics? Check out this post to find yours!
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