One of the questions I get all the time is, “What’s a lead magnet?”
To get more people on your mailing list, we use what’s called a “lead magnet” (a magnet for more patient leads).
Sometimes also referred to as an ethical bribe, the lead magnet is an irresistible bribe that gives a specific chunk of value to a patient prospect in exchange for their contact information – usually an email address.
So the goal of the lead magnet is simple: Convert website visitors into leads on your email list that you can nurture to the point where they become a patient.
So how do you develop a powerful lead magnet?
Start to think about the state that a typical FM patient is in when they come to your website.
What do they belief about their health?
What annoys them every day?
What misconceptions do they hold about resolving their condition?
What would get their attention?
What small problem can you help them with right now?
These questions should get you started, but if you need examples of actual lead magnets that work in the holistic/integrative/functional medicine space, click here to download our guide on how to create a lead magnet:
It’s loaded examples, a step-by-step framework to develop them, and I’ll share with you the four keys to make these lead magnets even more effective.
How To Create A Compelling Lead Magnet (To Attract The Right Patients Into Your Practice)
• The 5 critical elements of every high-converting lead magnet (that ensure you’re attracting the right patients)
• Which types of lead magnets are best suited for attracting prospective patients… and how you can adapt our swipe file examples to your exact needs starting today
• The 4 secrets to make your lead magnets even more effective… and what you can learn from the 21 examples we discuss
• How our clients assemble irresistible lead magnet titles (without any copywriting skills)… and the secret formula that lets you replicate their success
About Big Boost Marketing
We help health professionals (for example MDs, NDs, chiropractors, health coaches, nutritionists or allied health professionals) attract, nurture and convert more prospects into patients, so they can focus on their clinical craft and become the the go-to expert in their community.
Have You Ever Wondered…
[+] How can I position my practice as the go-to choice in my community?
[+] How can I attract more of the right patients that are easier to work with?
[+] How can I automate more of the patient nurture and pre-education (so I don’t have to repeat myself all the time)?
We have worked with hundreds of practitioners and organizations in the holistic, integrative, functional medicine ecosystem, guiding them through a proven marketing framework that fills their practice with the right patients/clients.
Join our free Facebook Group (Predictable Patient Flow) here:
And if you would like to connect with our team for a complimentary strategy session, save your slot here: