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Is your content strategy based on customer needs? Or keywords?
Is your content strategy based on specific customer segments? Or one general persona?
👨🔬 In today’s lab, we’re walking through a practical exercise we like to use to create a content strategy that is based on different customer segments & needs.
It can often feel like we know what we should do with our content (taking a customer-first approach) but it can sometimes be difficult organizing those thoughts.