In this tutorial I’m going to show you how to create ads for Instagram stories.
So a few weeks back Facebook decided to launch ads for Instagram stories and you can use the whole bunch of targeting available to you on Facebook ads for Instagram as well so let’s get right into it and create an ad for Instagram stories.
If you are new and you don’t know how to get started with ads in general on Facebook please refer to some of my earlier videos in this playlist otherwise you can start right from here and let’s start by going into our ads manager and I’m going to create a new campaign.
So you can use Instagram stories for a lot of different marketing objectives like reach traffic or app install so we are going to just get started with traffic. You can decide if you want the traffic for your website or app. I’m going to leave this as a website.
You can add offers to your ad now. This is a new feature that Facebook has added and this is available for all kinds of ads. Let’s create an audience.
I’m going to quickly create a small audience. So I’ve very frequent international travelers, who speak in English, in the age group of 18 to 35 in the city of Mumbai in India, because I’m going to try and create an ad for a holiday package to Dubai.
Now this is the interesting part where you’re going to edit the placement and go to Instagram and select Instagram stories and as soon as you select Instagram stories. You’ll notice that all the other kinds of placements have been unchecked because Instagram stories require a 9:16 format of content which is not supported on any other placement kinds. So let’s continue with this let’s set up budget of say about a thousand rupees daily. Run my ads continuously for link clicks.
Bid amount is automatic. I would like to charged on CPC. Standard delivery. Let’s continue and make the ad. Make sure Instagram account is connected and now you can select either a single image or a single video.
Here are some of the image guidelines, the pixel requirements, the ratio, keep little to no text. I’ve prepared an image, let me just upload it. This is a Dubai holiday packages ad made for a travel agency swipe up now and when you swipe here’s a learn more call to action. So you can just add the destination URL here, I’m just going to leave it at my site. if you want you can send the users to just chat with you on messenger. If you want you can change the call-to-action, I’ll leave it at learn more. That’s about it we’re done.
We can place the order and as you can see we’ve created the Instagram story tutorial campaign. It’s pending review and this usually takes about – minutes for it to get reviewed and the ads will begin.
That’s it for this tutorial, now you can go ahead and try and try Instagram story ads for yourself. If you have any questions, any doubts please leave a comment below and I’ll definitely get back to you. If you like the content I’ve been making please do hit the thumbs up button, subscribe to my channel and come back again for another tutorial. Thank you so much