A good CSM has their eye on thousands of details at once. But one of their highest-profile activities demands a unique level of focus: the Executive Business Review. It can be a make-or-break moment, but each EBR is anything but one-size-fits-all.
So it’s no surprise that many CSMs struggle with these common obstacles:
– It’s hard to get attendance from clients.
– In particular, many EBRs are missing the “E”—no execs show up from the client.
– EBRs often run over time and don’t lead to actions.
The presenters will share best practices on planning and executing an EBR with example emails, slides, and learnings.
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