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In this video, you’ll learn how to generate more B2B leads with Google Ads. This includes budgeting for ads during crises, B2B content marketing, B2B lead generation, finding a Google Ads specialist, search marketing strategy, and SEO vs. SEM (search engine marketing).
Best practices from Joshua Feinberg, a go-to-market content strategist with 20+ years of experience using Google Ads for B2B lead generation — and that’s digital ads certified by HubSpot Academy.
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Contents
0:00 How to Generate More B2B Leads with Google Ads
0:30 Finding the Google Ads Specialist of Your Wildest Dreams
7:41 What is a Search Marketing Strategist?
18:26 Comparing SEO vs. Digital Marketing (vs. SEM)
22:20 Supply Chain Crisis: Pause Your Ads Budget? Or Let It Run?
27:30 How to Generate Leads for Data Center Clients (Colocation or Wholesale)
33:39 9 B2B Content Marketing Strategies That Generate More Leads and Sales Opportunities
37:19 How To Convert Anonymous Website Visitors Into Known B2B Tech Leads
44:37 5 Content Marketing Ideas That Get You More Great Leads
53:15 Douglas Burdett, Host at The Marketing Book Podcast
1:58:09 Cynthia Terpstra, Head of Marketing at ReadyWorks
2:43:17 Rebecca Corliss, VP Marketing at VergeSense
3:18:42 Subscribe to this channel and ring the bell
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