What is ‘limited by budget’ in Google Ads?
A ‘limited by budget’ status occurs when your budget is lower than the recommended average daily budget.
This means that your ad budget isn’t enough to cover all of the traffic that are searching for your keywords.
Google will then reduce the amount of times your ads will appear to make your budget last throughout the day and display the ‘limited by budget’ status in your campaigns.
———————– Chapters ——————————————
00:33 What is Limited By Budget in Google Ads?
01:19 Why are my ads not appearing in auctions?
02:18 How to resolve ‘limited by budget’ status in Google Ads
02:34 Increasing budget in Google Ads
03:09 Lowering cost per click in Google Ads
03:59 Risks of lowering bids in Google Ads
04:26 Benefits of ‘limited by budget’ in Google Ads
——————- About This Channel ——————-
Learn Ecommerce with Add People (LEAP) is a channel we set up to help and teach early-stage Ecommerce business owners, how to get up and running with different digital marketing strategies.
LEAP is produced by a leading UK digital marketing agency and Google Premier Partner, Add People.
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