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About Ruan: Ruan is a digital marketing expert located in Connecticut. Ruan specializes in search engine optimization for small business’s and natural SEO for national companies. Ruan is an avid believer in free information to the public. He gives out as much free content as possible to inform his audience of what’s possible with internet marketing.
How to split test Facebook ads – increase your conversion rate and decrease your cost per link click with split test facebook ads.
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There are many reasons why you would want to split test an ad. What you are really trying to do is find the best audience with the best click-through rate because you would pay less for quailty traffic.
Click through rate takes the number of people you reach and divides it by the number of clicks giving you your ad cost.
The more clicks, the less cost you will pay to facebook
So, we recommend testing out different audiences at $5 a day so you can find the best audience with the best click-through rate.
Once you split test 4-5 audiences, you can then determine which has the most clicks, and scale that ad.
That ad will now only get more clicks, but it will also get more reach as Facebook’s algorithm favors activity