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How to start a SaaS (the unsexy way)

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How to start a SaaS (the unsexy way)

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Most founders make this mistake when building software…

They start coding *before* they’ve validated demand for their product.

Don’t begin with code; begin by teaching. That’s what 37signals did *before* they launched Basecamp. They did a series of workshops, wrote on their blog, and sold a downloadable PDF.

“Starting small puts 100% of your energy on actually solving real problems for real people.” – Derek Sivers

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This is an excerpt from my talk at MicroConf 2017.

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