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How to use content marketing to boost ecommerce conversions and user experience

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How to use content marketing to boost ecommerce conversions and user experience

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How to use content marketing to boost ecommerce conversions and user experience 30-second summary: Content marketing is a strategy focused on creating, publishing, and distributing content that’ll get people to take action. It’ll help your ecommerce site to rank higher on search engines without having to spend a lot on ads. Publishing content that your potential customers find helpful and packed with valuable information helps you win their trust, making it easier to convince them to buy. Content like how-to videos, online courses, and infographics are easier to consume and boost your site visitors’ overall user experience. When you think of content marketing , you might imagine this only applies to digital… How to use content marketing to boost ecommerce conversions and user experience
30-second summary: Content marketing is a strategy focused on creating, publishing, and distributing content that’ll get people to take action. It’ll help your ecommerce site to rank higher on search engines without having to spend a lot on ads. Publishing content that your potential customers find helpful and packed with valuable information helps you win their trust, making it easier to convince them to buy. Content like how-to videos, online courses, and infographics are easier to consume and boost your site visitors’ overall user experience. When you think of content marketing , you might imagine this only applies to digital agencies and online service providers, not in fact for ecommerce businesses, let alone the value it creates when you boost ecommerce conversions through these efforts. But let’s take a moment to review the definition of content marketing, just so we can see exactly how it might apply to just about any business, especially ecommerce: The Content Marketing Institute defines content marketing as : “[the] strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” So while it’s a default strategy for service providers, SaaS companies, and digital agencies, we can start to see how content plays a positive role even for ecommerce businesses. Benefits of content marketing for ecommerce businesses For one thing, content helps you connect to your customers with real value instead of posts that only seek to close a sale. And other benefits include boosting your chances of getting discovered organically on search engines as well as establishing your company as a trusted leader in your space, thus increasing positive perceptions about your brand and business online. This relationship can go a long way for your ecommerce store, in that users and customers are more likely to buy from you eventually because you are a brand they trust now. They’ll also know they can expect more from your ecommerce store if they’re not necessarily looking to shop, such as helpful blogs, guides, and other inspiring content. Source We’re sure you want to get started with making content to boost ecommerce conversions . So we’ve compiled seven of the best content marketing tactics, especially for online stores. Seven content marketing strategies to boost ecommerce conversions
1. Create products or service guides Your ecommerce store can create product or service guides that educate your customers about important information in your industry. Take invoicing company Wave , for instance. They have a dedicated blog that publishes helpful guides within their site to improve their user experience. Most of their content is geared towards small business owners, helping them with accounting and bookkeeping tips that go beyond simply promoting their product features and benefits.  2. Share product reviews You can share reviews about your product that appear on different websites and blogs both as content and social proof. Find what good things people are making about your brand, and then highlight the most compelling things from the review to share on your own platforms. Take this blog post reviewing the top merchant service providers in Canada , for example. If a company featured in this detailed roundup, they might take a few lines from the review that was about the author’s experience with their service, then be able to share what others are saying about their brand. You can also take screenshots of social media conversations about your products and share these on your website. This is exactly what…

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