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How To Use Custom Audience on Facebook To Reduce Your Marketing Costs

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How To Use Custom Audience on Facebook To Reduce Your Marketing Costs

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Your Facebook ads not performing at all? In this video, I’m going to share a strategy for using Facebook Custom Audiences to make your marketing cheaper to reduce your costs.

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“Facebook ads don’t work for B2B Saas”

Raise your hand if you’ve heard that one before (or have been the one to say it).

I hear some spin on that one multiple times per week.

Usually from a jaded SaaS founder who went “all in” with Facebook only to burn through their Amex card with nothing but a stack of air miles to show for it.

There’s a reason that Facebook is such a polarizing channel in the SaaS world.

Do it right, and Zucks & co will help you scale with a steady flow of well-targeted leads.

Do it wrong, and you’ll do nothing but stuff bills into Zuckerberg’s back pocket.

The good news is, it doesn’t come down to blind luck.

And if you execute the 5 strategies in this week’s video, you’ll be well to slashing your marketing costs and winning the facebook game.

At a high level, here’s how we’re going to make Facebook ads work for you:

1. Define Target
2. Brand Awareness Campaign
3. Retarget Specific Pages
4. Emails
5. Best Customers

Those last four strategies are all designed to dial in your targeting, reduce ad cost, and serve the right type of ad to the right audience at the right time (aka the holy grail of advertising)…

… but it all starts with defining your target.

If you’re not being specific enough with who you want to reach, you won’t find traction on any channel (Facebook is no exception).

But as long as you’re clear in WHO you serve, facebook (and its 70,000+ data points) are just begging to introduce you to those you’re the most ready to help.

Give it a watch here, and if you have any Facebook advertising tips that have worked for you, I’d love it if you can share it in the comments.

Dan “not hating on Mark’s Levis” Martell

Don’t forget to share this entrepreneurial advice with your friends, so they can learn too:

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ABOUT DAN MARTELL
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“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one… not two… but three tech businesses: Clarity.fm, Spheric and Flowtown.

You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.

An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives – but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.

DOWNLOAD: Revenue Retention Cheatsheet™ – Stop The Bleeding & Scale Your Marketing With Confidence – p

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