When it comes to Marketing, companies often do a great job of getting leads in the door. But tracking their origin, understanding which campaigns influence a closed deal, and targeting your marketing message seems to be a complex task for many marketing departments, resulting in a lack of meaningful data and batch and blast campaigns that underperform.
Enter the world of marketing automation. Companies that use Microsoft Dynamics CRM have the ability to leverage integrated marketing solutions that stream web intelligence, web form submissions, survey results and lead scores directly into your existing CRM in real-time. View this webinar to learn:
* Why behavioral marketing will be more important in 2014 than ever before
* How you can leverage marketing automation to fill your sales pipeline with new sales and also increase your retention rate for current customers
* How leveraging marketing automation can give you a competitive advantage in your industry