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How to Use LinkedIn Marketing to Build Your Business

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How to Use LinkedIn Marketing to Build Your Business

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Did you know LinkedIn has over 660 million users across the globe? Meaning the platform is one of the top social networks today.

Now, an important question: is your business using LinkedIn marketing to its fullest potential to improve brand awareness, build your network, boost leads and conversions, increase revenue, and more?

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.

But the truth is, LinkedIn marketing can be extremely powerful, especially when you’re aware of all the platform’s hidden features that don’t get nearly as much attention as they deserve.

This video is chock full of LinkedIn marketing, content marketing and lead generation tips you can begin implementing immediately to help you learn how to use the platform to improve brand awareness, share your marketing content, and grow your business.

Thank you Vit Kodousek for inviting me to be on your LinkedIn interview series based out of Dubai, UAE – make sure you follow Vit on LinkedIn for more LinkedIn tips and interviews –

Let us know your thoughts in the comments!!!


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Nathanial Bibby is an entrepreneur, social media expert and digital strategist. He’s the Founder of Australia’s first LinkedIn training and marketing agency Bibby Consulting Group.

– Winner “Best Use of LinkedIn” at Social Media Marketing Awards 2019
– Ranked No 1 in top 20 LinkedIn experts in Asia Pacific
– 20 years experience in digital marketing
– Over 10 million views on organic content
– $400 million in sales generated via LinkedIn strategies
– Clients include Apple, Westpac, Channel 7 & Western Union


The LinkedIn Marketing Starter Pack is your answer to dominating on LinkedIn. Before you start your marketing for the year it’s imperative that you setup your LinkedIn Profile and LinkedIn Company Page effectively.

Once your LinkedIn Profile is optimised following the 18-step checklist and our best practice guide, then you’re ready to start LinkedIn lead generation.

Finally you don’t want to come across as salesy, we’ve spent years analysing what works and what doesn’t so you don’t have to. The LinkedIn Prospecting Kit gives you the scripts and templates we’ve used to get ROI for our clients.

To access all these free downloads go to

What is LinkedIn marketing?

LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website.

LinkedIn is an integral part of many successful business’ marketing strategies today because of how effective it can be in expanding professional networks.

When you use LinkedIn to market your business, you gain access to useful features related to analytics, connections, and brand-building, just to name a few.

LinkedIn launched in 2003 and is primarily centered around career networking, building, and sharing. The platform enables you to connect and share content with other professionals including colleagues, potential employers, business partners, competitors, new employees, and customers.

This is why having your business on LinkedIn is so powerful — the platform is a fantastic marketing tool.

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