Home Uncategorized How to validate a new B2B SaaS startup idea :: with Patrick Lowndes and Brian Geihsler

How to validate a new B2B SaaS startup idea :: with Patrick Lowndes and Brian Geihsler

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How to validate a new B2B SaaS startup idea :: with Patrick Lowndes and Brian Geihsler

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In this episode of Ventures, we pull a popular clip from Episode 12 with Patrick Lowndes ( and Brian Geihsler ( The clip focuses on how they validated their Business-to-Business Software-as-a-Service (B2B SaaS) startup, VendorHawk, which sold to ServiceNow in 2018 ( We cover how to sell contracts with wireframes, how to reach decision-makers, how to test pricing, and how to set up an “alpha group” as a cohort of initial customers to help your new startup succeed.

Visit for detailed notes and links to resources (videos, articles, etc…) mentioned.

You can also listen to this podcast by searching for “The Prota Podcast” in your podcast player or visiting .

To view/listen to the full original podcast with Patrick and Brian, visit: 2

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