In this episode we’ll look how you can beat your own product ideas using Jobs-to-be-Done.
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Can you create even better ideas that will create even more value for your customers? Can you improve your team’s product ideas in your roadmap? You can do all this with Jobs-to-be-Done!
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Key moments from today’s topic on how you would beat Apple with Jobs-to-be-Done:
00:00 Jay and Jared talk about how it is important to beat your own product ideas.
07:17 Jay and Jared talk about how the customer needs need to be first over your product and the example of Apple’s iPad.
10:00 Jay and Jared lay out the steps to beat your own ideas using JTBD innovation theory: customer needs & target segment.
14:14 Jay talks about some examples of why customers keep buying certain kinds of products.
21:43 Disruption and beating your own product ideas.
28:17 Finding the signal in your backlog.
31:11 Customers will also fire your ideas.