Google analytics holds a ton of useful information about users of your website.
You can use some of this audience and demographic data to better set up your Facebook ad campaigns because you can see some of the demographics of users who are already converted customers, so it makes sense to use that data.
For example, If you already know that most of the current conversions on your website come from baby boomers as opposed to millennials, then you’re halfway there when it comes to setting up your Facebook ad targeting for a new campaign.
In this video I show you the specific Google Analytics reports that provide the data you need to feed into your Facebook ad targeting.
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