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[InsideBiz] Nudge marketing, soft power to boost consumption

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[InsideBiz] Nudge marketing, soft power to boost consumption

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Nudge marketing, soft power to boost consumption 소비를 유도하는 부드러운 힘, 넛지마케팅

Nudge marketing refers to the strategy that proposes positive reinforcement and indirect suggestions to influence the decision making of consumers. It has been applied to various fields as it can change the behavior of consumers without spending a lot of money. It has been introduced to serve the public interest which includes preventing possible traffic accidents. Also, the distribution sector has improved the conveniences of consumers to boost sales and the financial sector has released various products that can attract more consumers. On Biz Issue, we explore the rise of nudge marketing which has become closely connected to people’s daily lives.

부드러운 개입으로 소비자의 자발적인 선택을 끌어낼 수 있는 힘, 넛지마케팅! 큰 비용을 들이지 않고도 소비자의 선택을 유도할 수 있어 다양한 분야에서 활용되고 있다. 사회 질서를 유지하거나 교통사고를 예방하는 등 공익적인 목적으로 사용되는 것은 물론, 유통업계에서는 넛지마케팅을 통해 쇼핑하기 편한 환경을 구축해 매출을 늘리고, 금융업계에서는 소비자들의 가입을 간접적으로 권유하는 금융 상품을 출시하고 있다. 이처럼 다양한 분야에서 만날 수 있는 넛지마케팅! 우리 일상에 어디까지 스며들었는지 함께 살펴본다.

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