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Kevin Petersen: How to Acquire, Manage and Build Industry-Specific SaaS Businesses

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Kevin Petersen: How to Acquire, Manage and Build Industry-Specific SaaS Businesses

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Kevin is a Marketing automation specialist with 21 years of experience working with companies like Charles Schwab and Wells Fargo and had founder shares in a public company, On Assignment Inc (NYSE: ASGN).
Petersen’s SaaS experience includes growing a file-sharing platform to seven-figure revenue in its first year, an award-winning music industry start-up, and several portfolio brands that realized over 50% YOY growth since the acquisition, which he now manages with his portfolio and investment firm Growth Stack.

During this interview we cover:
00:00 – Intro
01:00 – Peter’s Background, Past Ventures & Starting GrowthStack
08:19 – Best Acquisition So Far Both Personally & Financially
13:17 – Failures In Past Transactions & Taking Emotion Out Of The Deal
21:23 – Perfect Stage & Position To Sell & Buy a B2B SaaS
26:55 – Top 3 Ingredients To Get Other Investors Onboard
31:43 – Overestimating Synergies & Growth Opportunities
39:41 – Valuing The Deals Price & Overvaluing
44:02 – Resources | Mentors That Have Been Instrumental To Kevin
49:56 – Get In Touch With Kevin

Mentions:
GrowthStack
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Start With Why
/>The Rhodium Group
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Mastermind
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People:
Warren Buffet
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