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KULT Kreator Experience 110: Where And How To Promote & Grow Your Podcast

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KULT Kreator Experience 110: Where And How To Promote & Grow Your Podcast

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In this episode of the KULT Kreator Experience, This is episode 10 and will be the final of this series. It’s been a lot of fun to be on the other side of the glass as they say. I’ve been producing podcasts for 5 years and audio content in general of over 15. I have always been so hesitant to be in front of the mic, worried I wouldn’t be comfortable or sound like a complete fool. I probably still sound like a fool, but it’s been really enjoyable producing a show for myself.

I might do a bonus episode about some of the lessons I have learnt finally producing my own show in the next few months. But first I have a few tests to do with the podcast to see if I can grow it a little bit more before series 2 kicks off.

You might be wondering why are you not pushing the podcast more as it goes live? Well, I have been promoting the show via my social media pipes but the plan for this first series was to produce it as a resource to support KULT Media as we grow the business. I wanted a free resource that can help people learn about podcasting and understand the steps to successful content creation. The power of series one will be as a reference and long term content. Allowing me to provide assistance to clients that might not be in the position to hire me but I can still help them launch & grow their podcasts.

BUT enough about me and the marketing of my podcast let’s help you get your podcast out there into the wilderness and get it growing as fast as possible.

Today we wrap up the last step of my KKE, collaboration.

We will be discussing growing your podcast from zero, effective use of social media, engagement strategy, advertising and gaining that all-important credibility and social proof.

Now I am definitely going to admit I am not a marketing expert. I am not going to be talking about split testing, intense ad purchasing and analysis of marketing data.

I am going to be sharing the organic, hands-on & more personal approach that allows you to get visibility for your show but fundamentally it is based on your engagement with your audience for success to occur.

It just means there will be minimal marketing jargon … cos I don’t think the average podcaster needs it.

If this sounds like a journey you’d like to be part of, please follow us on Instagram @kult.media and on your podcasting app of choice.

In this episode, we discuss:

Low Hanging Fruit – How to grow your audience from zero
How to use social media to promote your podcast
Simple Audience Engagement Strategy
Paid Ads for Podcasts
How To Utilise Social Proof
Technology and Future Tech
Follow our Podcast

Explore these Resources or Items Mentioned in the Show
In this episode, we mentioned the following resources:

Apple Podcasts New & Noteworthy
Facebook ads
Dr Phil Price – Progress Theory
Apex Delta Podcast
VR Social Media

I’d like to thank you for listening and being part of the KULT Kreator Experience.

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your free strategy session.

Until next time, Be good!

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