Hello! Welcome to Lead Forensics Focus: Elevating your Marketing and Sales Success. Educational insights brought to you by marketing and sales leaders.
In this video we will cover different Digital marketing Strategies to boost your Lead Generation.
As 94% of B2B buyer journeys start online, a digital marketing strategy is essential to ensuring three very important factors; brand awareness, brand credibility and lead generation. Without a digital marketing strategy, your place in the B2B buyers mind may well be non-existent, so work through these essential tips for building the ultimate B2B digital marketing strategy!
Brand awareness and credibility affect many different aspects of a buyer’s journey, but both feed into the end goal of that all-important sale. To make a sale however, you need to start with a lead; this means lead generation should always be at the forefront of any B2B marketers mind.