Google has been working fast and furious to come up with new Internet integrations for local business searches. One of the latest is called Boost Ads, and here’s how it works. Let’s say someone searches for your dental practice in Google Maps or Local Places. If you’re part of the boost ad program, your boost ad will appear in the highlighted area. The reason boost ads are so critical to your local search marketing effort is because those patients aren’t just searching for information, they are actively searching for businesses that provide the services they need. These prospects are highly targeted and will easily turn into a new patient. Give SmartBox a call to discover how to set up your own boost ad to enhance your local marketing efforts.