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Local department stores boost marketing strategies targeting Chinese tourists

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Local department stores boost marketing strategies targeting Chinese tourists

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Local department stores are getting ready for an influx of Chinese tourists, who are expected to visit Korea when China is celebrating International Workers′ Day from April 30th through May 4th.
Korea′s largest department store, Lotte, said Sunday it will begin accepting payments from Alipay, China′s largest payment system, starting Monday.
The move will make it possible for Chinese tourists to use mobile apps for their transactions, by placing their smartphone in front of a barcode scanner.
Hyundai Department Store, another major retailer, is focusing on its VIP customers.
It′s planning to host its Welcome Back program, which offers special privileges to customers… based on purchases they made during previous visits.

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