Market segmentation examples for SaaS – how to use market segments to get to product market fit.
If you’re building a B2B SaaS startup, and you’ve got a product, and you’ve got revenues, you’re now probably working to figure out how to accelerate your SaaS sales and marketing efforts to drive growth.
There are a lot of knobs and dials to turn. Do you double down on Marketing? Brand? Demand Gen? Should you build out a Sales Team? Would they be inside reps? Field reps? Who should be doing prospecting?
Turns out… all of these questions become infinitely easier to answer when you get clarity into ONE thing: the market segment you want to serve.
In this video, I share my favorite market segmentation targeting and positioning examples for SaaS and the framework I use to figure out which market segment to go after.
Having a solid STP marketing strategy can be a powerful way to get your SaaS offering in front of your desired ICP.
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Here are the videos I mentioned on this episode that you should check out next 👇
How to Build Your Ideal Customer Profile —
SaaS Business Model and the 5-Metrics that Guarantee Success —
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel –
Playlist: Startup Growth Hacking –
Playlist: SaaS Startup Tips –
Playlist: Get Your Saas Business to Product Market Fit –
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy –
Playlist: Find Investors and Raise Capital –
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business –
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s –
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life –
🎥 Playlist: Burnout Prevention & Recovery –
🎥 Playlist: How to Deal With Sunday Scaries –
WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
^^ How I quit my finance job, built, scaled and sold a venture backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
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