Developing marketing plans and strategies today is challenging, in order to maintain market leadership; organizations have no choice to innovate rapidly to stay competitive. A well-developed marketing strategy will help you obtain your business goals and build a strong reputation for your products and services. To be of value, a comprehensive marketing strategy needs to be driven by market research and focus on the product mix in order to achieve maximum, long-term profitability.
In this GITS Expert Talks edition, we would discuss market leader skills to create, recommend and execute marketing plans, programs and strategies resulting in increased market share, profitable growth and expansion of the organization’s product and services.
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