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NHL Winter Classic Expected to Boost Retail, TV Ad Sales: Video

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NHL Winter Classic Expected to Boost Retail, TV Ad Sales: Video

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Dec. 22 (Bloomberg) — Bloomberg’s Michele Steele reports on the National Hockey League’s 2010 Winter Classic, which will pit the Boston Bruins against the Philadelphia Flyers at Fenway Park on New Year’s Day. The outdoor event, which is entering its fourth year, is expected to boost retail and television-advertising sales. (Source: Bloomberg)

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