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After working with dozens of companies and talking to a TON of people trying to find success with Facebook and Google ads I wanted to share with you a different perspective on ways to optimize your ad campaigns.
So many people are out there trying to make HUGE improvements to their cost per lead or cost per sale by changing the color of their background or switching a few words in their call to action.
One thing that we have found makes a massive difference is your front end offer.
What is the thing that you are offering people to get them into your funnel and start the journey of becoming a customer with your business?
This is a big lever a lot of people miss.
So in this video I break down why it’s important to consider looking at your front end offer and when you should consider it.
I hope you can use this to make your advertising more profitable.
Onwards and upwards,
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WHO AM I 👽🤓✌️
I got started working online in 2012 when I was helping a local figure out how to attract new customers with their website. I discovered paid advertising platforms like Google and Facebook Ads and the doors were unlocked. Since then I’ve worked with dozens of companies helping them generate hundreds of thousands of leads and millions of dollars in sales with effective digital advertising campaigns.
I’m trying to get better about sharing my experience on YouTube.