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A couple of weeks ago a startup asked me to find out the most affordable and most sustainable way for them to get 25 certified leads to attempt their item. Like a lot of startups they did not have a big budget plan for marketing experiments and needed to bootstrap to get some initial clients in the door.
This process was so effective that they chose to repeat the experiment again. I’ve done this sometimes and it works like a beauty whenever. Here is an action by action of how I did it. There are billions of posts and books on the importance of specifying your target audience.
I will say that for this strategy which I will describe you have to understand exactly what type of individuals you desire as leads. In my circumstance above it was CIOs of enterprise on-demand business. Some examples would be CIOs at Verizon, Comcast, Merry Maids, House Depot, Geek Team, and so on
. Not too long ago I wrote a post entitled ‘ How I Sold My App to 10 People Before I Composed a Line of Code and Then Introduced It’. In the short article I share how I pitched my app idea to lots of various kinds of people to see who would in fact pay for it.
I wound up getting those 10 individuals to pay me which’s how I knew who my target audience truly was prior to I began building the app. That’s just one way to do it. There are countless other methods to do this, which I will not dig into now.
As I stated my target audience for this example above was CIOs of on-demand business companies. You need to discover the biggest and most active group there is on LinkedIn or Facebook for your target audience. Notification the underline on ‘most active’. There are loads of groups which include a bunch of robots.
In my case CIOs typically hang out on LinkedIn (not FB). So I did a few searches and found this group: The CIO Network group on LinkedIn is 140,000+ members strong and exceptionally active. Taking a look at their discussions I knew this was the one to go after. Here are a few of the discussions and frequency of publishing: Another thing to search for is any promotional materials being marketed in the group.
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