Home Advertising Boost Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith

Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith

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Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith

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When programmatic online ad trading techniques hit the big time, headlines focused on their use in auction environments. But conventional-style display advertising can be upgraded by programmatic, too, says one ad agency exec.

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