Ray Rike is the CEO & founder of RevOps Squared, a company that conducts benchmarking research across a wide variety of KPI categories in the B2B SaaS industry enabling SaaS companies to exponentially increase customer acquisition, customer expansion, and customer retention efficacy.
Ray Rike has more than 30 years now of experience in the SaaS industry, his passion for data-driven & metric-based decision-making has helped him succeed across five SaaS company exits.
00:00 Contentfy, your On-Demand Content Editing & Repurposing Team
01:02 – Intro
02:08 – What exactly are Revenue Operations & Why You Need it
03:26 – Metrics & Benchmarks Helping SaaS Companies
07:01 – What’s the Strategy When Looking at the Overall Industry Performance
12:41 – Best Tools to Keep Track of Your SaaS Metrics
15:47 – Where RevOps Squared is Gething Insights & Industry Data
19:44 – Hard Decisions to Improve Your Performance Based on Metrics
26:36 – The Most Important SaaS Metrics and KPI’s
31:27 – How valuable is Your Product, What Investors Want to See.
33:11Ray’s 5 Exits & Journey Up Until RevOps Squared
39:48 – Exit Strategy, Will Salesforce or Hubspot Buy My SaaS?
46:14 – Building for an Exit?
49:26 – Advice Ray Would Tell His 25 Years Old Self
52:41 – What does Success Mean to Ray Today
55:00 – Get in Touch With Ray