From its beginnings as a social media website for Harvard students, Facebook has transformed from a simple socialization and communication tool to a useful tool for businesses to grow and advertise. If Facebook marketing is done right, one can tap into their local communities’ full potential and gain the most favorable results. Sharing the secrets of how one can do this with Curtis Lewsey is marketer David Frey. Together, Curtis and David dissect nine essential strategies that can yield the best outcome when advertising on Facebook, the four rules in posting content, and twenty unique ideas for creating engaging content. David also emphasizes the one thing every marketer must integrate into their Facebook strategies: providing the feeling of trust.