Home Advertising Boost Research: Second Screens Boost First-Room Ad Prospects

Research: Second Screens Boost First-Room Ad Prospects

by admin
Research: Second Screens Boost First-Room Ad Prospects

Start Your Free 7 Day Trial - Advertising Boost
Advertising Boost 7 Day Free Trial

Over the last couple of years, we have seen countless research reports highlight the growth in consumers’ use of alternative-screen devices whilst they watch TV. But amongst the clearest and most useful snapshot of the true meaning of what has become a mature trend is IPG Media Lab’s contrarian new report, The Second Screen Fallacy, just published here.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy
error: Content is protected !!