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Retargeted Video Ads Boost Revenue by 5% to 10%

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Retargeted Video Ads Boost Revenue by 5% to 10%

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Retargeted video ads can lead to a 5% to 10% increase in conversions, site visits and revenue for brands that use them, says Jim Dicso, president and chief revenue officer at software company SundaySky, that handles retargeting and optimization for e-commerce sites. He sat down with Beet.TV to share details on how retargeted video ads can boost revenue for online retailers.

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