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SaaS Talks Session 19: Customer Marketing
A SaaS business needs to invest in marketing to unlock the additional value in its existing customer base. In this session, we discussed how that can be achieved, be it via up-selling, cross-selling or creating product advocates among customers.
About SaaS Talks:
SaaS Talks is a series of discussion sessions organized by Stellaris Venture Partners. SaaS Talks is not a conventional webinar but an inclusive discussion sessions among experts, founders and practitioners to share practical, actionable learnings. No global gyaan.