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Are you looking to master local SEO for your insurance agency? If you’re not doing everything you can to get your site to the top of Google, you’re going to have a tough time keeping your doors open.
SEO drives traffic to your website, and in turn, sales to your business. Since SEO for insurance agents is such an important component of marketing your agency, you’ll want to make sure you’re using the best possible strategies.
Lucky for you, we’ve compiled a list of some of our favorite tips and tricks that are sure to help by increasing interactions and raising your rankings.
Keep watching to learn more about SEO for insurance agents, how you can conquer the competition, and how we can help you grow your business.
For even more helpful local SEO tips, or to find out how we can help make sure to click on the following link: /
Did you know that nearly half of all searches on Google relate to local businesses, events, and info? Excellent SEO is essential if you want to make it as an insurance agent. The good news is that local SEO isn’t as complicated and time-consuming as you may fear. Keep watching to get the hottest local SEO tips you need to start implementing today.
Your third-party business listings are a bit like a “one-sheet” of everything you offer your customers as an insurance agent. They provide leads with the most essential information about your company, like your name, contact information, photos of any office you have, online reviews, hours, and even nearby public transportation options.
These listings make it possible for clients to get most of the information they need to make a choice about whether or not to reach out to you in one place. As if that wasn’t reason enough to claim your listings, if you don’t, your competitors will.
INCENTIVIZE ONLINE REVIEWS
Just about everyone reads online reviews before deciding to spend money with a company. Online reviews on both third-party websites and your own company testimonial page are one of the most important aspects of local SEO for insurance professionals. Of course, you’ll need to work a bit to make sure clients leave you reviews.
Offer to enter everyone who leaves you a review into a giveaway for a gift card to a much-loved local restaurant. Make sure you read your reviews as soon as they’re posted — and always respond, positive or negative. Clients want to feel like they’re appreciated, and leads want to see that, if there is an issue, you’re publically working to resolve it.
Local SEO is good — but hyperlocal SEO is even better. When blogging, make sure that you include keywords that mention not only your city, but also your street name, county, the neighborhood you’re located in, and even landmarks near your shop.
Write about local events like upcoming festivals or even local sports games to get your content in front of the people who are the most likely to respond to it.
Blog posts give you an opportunity to include keywords and links back to your own website, both of which help you to rise in search engine rankings. They also allow you to show off your expertise and directly connect to your target market in the comments section.
Also, know that commenting on other blogs is another smart way to boost your local SEO score. Make sure you include a link to your own website in your comment signature and watch your visit rank climb higher while you make connections with other powerful and popular businesses.
There’s always strength in numbers, and other local businesses can help you get referrals, improve your brand recognition, and drive sales. This still works, even in the digital age. Follow them on social media and comment on their pictures. Share their posts in your Instagram stories, add them to your email list, and even link back to their blog posts in your own web content.
We especially love the idea of having a local influencer — a kind of local celebrity with a large social media following — upload a photo of them with you and several other local business owners.
We hope we’ve taken a bit of the mystery out of SEO for insurance agents. If you have any questions or want to learn how to build your business, we invite you to get in touch with us. And if you enjoyed this video, be sure to like, comment, share, and subscribe!