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Social Media Marketing Strategy | Boost Lead Generation and Sales

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Social Media Marketing Strategy | Boost Lead Generation and Sales

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Are you in charge of social media marketing at your company? It’s a pretty fun job, right? You get to tweet and retweet, post fun content to Facebook, play around with new features on Twitter, Snapchat, Instagram, and more.

Or, maybe you’re struggling because you feel like you’re winging it and have no clear direction, time, or quality content to work with? If you’re still doing social media marketing on the fly, you’re probably wasting precious time and energy. Having no formal strategy in place is a massive obstacle to overcome. Without one it will be difficult to see direction, plan content, and track key metrics to constantly manage your social performance.

Numbers don’t lie: In fact, after implementing a rock-solid social media marketing strategy for one of our customers, we were able to help that customer add $33,647 in revenue, directly generated from social media marketing efforts, to their bottom line in the first year of engagement.

According to Infusionsoft, 2018 is the year of social media marketing and with over 2.8 billion active monthly social media users you’ll want to make sure your strategy sticks out against your competition. Just a few years ago, you could get away with creating a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Now, with complex newsfeed algorithms and millions of active business profiles, you will want to make sure your strategy attracts the right customers with the right intentions in order to meet your key performance metrics.

If you’re in charge of marketing at your small-to-medium sized company, or own your Social Media Marketing business, wouldn’t you want to have a clearly defined social media marketing strategy in place? It’s sort of a no-brainer but we get it, it seems overwhelming and there’s never enough time in the day. But with our social media strategy checklist, you’ll have a plan in place in no time.

If you are eager to learn how to get the most out of your social media marketing efforts, then we invite you to watch this complimentary webinar recording. In an informal and playful webinar, the digital marketing experts at SocialSEO and Boulder SEO Marketing present how it’s done.

Rachel Dankof, Social Media Manager at SocialSEO, and Chris Raulf, Founder of Boulder SEO Marketing, discussed customer case studies and success stories and how a well planned social media marketing strategy can add a substantial benefit to a customer’s bottom line. Attendees will walk away with solid tips on developing and implementing a strategy that’s clearly aligned with your business’s goals.

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