In this short video I share with you a counter-intuitive way to look at Facebook’s Boost feature and how to get more from it. Now you might think that it’s best to boost a post when you’re selling something so you can get it in front of as many people as possible. There is some validity to that idea. However, the problem with this strategy is that you rarely get much more engagement on a promoted post that sells over an organic one that sells.
Follow this tip and you could actually get more engagement on your selling posts in the future.
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