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The Future of CRM: Engineering Better Experiences

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The Future of CRM: Engineering Better Experiences

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Larry Ellison, Rob Tarkoff, and leaders from Aon and Accenture discuss the next generation of CRM and how integrating marketing and sales will help your business increase efficiency and drive growth.

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00:00 Introduction
00:40 Changing the game for CRM to engineer better experiences
17:48 What if CRM systems focused on marketers and sellers working together?
28:15 Aon drives digital transformation across their sales team
33:51 Oracle Implantation of Fusion Marketing
39:41 Product demonstration: The future of CRM for marketers and sellers
49:27 Accenture and Oracle confront CRM implementation challenges head-on
55:38 Red Bull Racing Honda and Oracle CX: Driving the fan experience

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