#EmailMarketing #CalltoAction #CTA
The overwhelming majority of my email marketing copywriting includes a P.S. that restates the CTA. In email messages that include several instances of the main CTA (typically five+ repetitions in a multi-paragraph message), the P.S. CTA is almost always the highest-performing CTA — only second to the graphical button-based CTA.
(HubSpot’s Email app does a great job of visualizing which links get the most clicks.)
I’ve used P.S. instances most often in email marketing that promotes webinars, as well as other thought leadership content offers.