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The power of Automation to boost your Email Marketing

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The power of Automation to boost your Email Marketing

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The power of Automation to boost your Email Marketing

Email campaigns are an integral part of any company’s marketing stack. Hubspot estimates that email marketing generates $ 38 for every dollar spent, well ahead of other popular forms of marketing like paid advertising and influencer marketing. Hedge fund letters, conferences, and more in the first quarter of 2021 One of the reasons for this is that emails are personal in nature. Anyone who chooses to give you their address qualifies as interested in learning more about your offer. Offer them something they are not interested in and you will lose the trust they have placed in you. AI is…

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Email campaigns are an integral part of any company’s marketing stack. Hubspot estimates that email marketing generates $ 38 for every dollar spent, well ahead of other popular forms of marketing like paid advertising and influencer marketing. Hedge fund letters, conferences, and more in the first quarter of 2021 One of the reasons for this is that emails are personal in nature. Anyone who chooses to give you their address qualifies as interested in learning more about your offer. Offer them something they are not interested in and you will lose the trust they have placed in you. AI is increasingly emerging as a means to improve the effectiveness of marketing campaigns. Email marketing is no exception. This is how you can get a higher ROI from your email campaigns with AI. Choose the right days to send your emails Email campaigns are usually a series of emails that build on each other. It is important that you start your campaign on a day that is likely to have higher response rates than other days. Send your first email on a weekend or at a time when no one is around to heed it and your follow-up emails won’t get through to your recipient. One of the greatest advantages of AI is the ability to consume a lot of data and see trends in it. In particular, AI can help you understand the best days to start your campaigns. According to the AI marketing platform Exceed, Tuesday and Wednesday are the best days to send an email with a higher probability of responding. Emails sent that day are 7% more likely to be answered. Weekends, especially Sundays, have the worst response rates. The response rate on Sunday drops to 4%. Monday is in between with a response rate of 5.9%, mainly because the inboxes fill up on the weekend. Fridays also have a surprisingly high response rate of 6.2%. Thursdays has a response rate of 5.2%, the lowest of all weekdays. The lessons here are clear: Send your emails on Tuesday and Wednesday when the weekend backlog is cleared and people have space to read your campaigns. The story goes on Follow up at the right time One of the things every email marketer worries about is tracking. What’s the right time for a follow-up that guarantees a positive response? Follow too soon and you haven’t given your prospect the time to process your email. If you follow up too late, you risk being completely forgotten. AI helps you narrow the sweet spot between considering your prospect’s busy schedule and forgetting them. The study data shows that 3 to 4 days is the right time to initiate the first follow-up email. Much also depends on the type of prospects you are soliciting. In some industries it makes sense to wait longer while other industries prefer faster follow-ups. Ultimately, your AI will help you determine the ideal time by processing the numbers in your data. Exceed’s research shows that the likelihood of getting a response after the initial follow-up drops dramatically after 8 days, with response rates dropping below 2%. Follow up within a week and you can expect a response rate of 2.1% with a 5…

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